Splash pages and inappropriate use of "Flash" 


A splash page is intended to be the grand doorway and introduction into your website.

Examples are shown below:


“Flash” can be used to create some nice looking effects but gives spiders some real headaches when it's used for a whole page or an entire website. Hospitality is all about making a good first impression to potential guests and website visitors. First impressions are important but not at the expense of having potential guests unable to find you in a search engine. There are several problems with “splash” or “flash” introduction pages:

  • Spiders can't read pictures. There is no text for spiders to read, so nothing makes it into the search engine. If there is nothing on the page, there is nothing to show up in a search.
  • From a user's perspective, splash pages can be annoying. Potential guests don't like to wait. They do not want to wait to see a page that presents no information except an invitation to click again. A web page should never start out by annoying people.
  • In the case of the “flash” or “splash” page, a spider cannot follow the link, so the spider cannot go any farther to read the content that is deeper inside your site. Essentially the spider comes up against a locked door. For any guest house or hotel the door should be firmly open both online and offline.

 

Advice

  • Avoid unnecessary use of a splash pages on your website. If you currently have a splash page on your website, have it removed and replace it with a real home page with real content that spiders can read and links they can follow.


  • If you are considering hiring a designer or web promotion "specialist," examine some of the sites in their portfolio. If they consistently use an unnecessary level of splash pages, keep looking for someone else to promote your bed and breakfast.
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